Il documentario e la realizzazione del catalogo nascono in collaborazione con la Fondazione Ferragamo e il museo Salvatore Ferragamo in occasione della mostra omonima sul tema della sostenibilità inaugurata in aprile 2019. Sono stati coinvolti artisti, fashion designer e personalità che si occupano del tema. Questi sono estratti dal lavoro completo.
Intervengono Ferruccio Ferragamo, Ellen Mac Arthur, Stefania Ricci, Sara Maino, Marina Spadafora, Pascale Marthine Tayou, Piero Gilardi, Lucy e Jorge Orta, Ari Versluis e Ellie Uttenbroek, Stella Jean e altri.

“Sustainability” defines the human capacity to meet “the needs of the present generation without compromising the ability of future generations to meet their own needs”. It is a challenge that is not limited to production methods but also implies a greater focus on the environment overall. Equilibrium must be restored, beginning with a more aware and shared way of thinking that is capable of engendering new strategies of development and co-existence.
The aim of the Sustainable Thinking project is to make people reflect on these themes through visions of art and fashion. Numerous artists are looking at sustainability, some focusing on recovering our relationship with nature, the use of organic materials, the need for a creative re-use of materials or relations between nature and technology, while others are looking at the importance of a collective commitment to refounding society overall. The fashion industry, for its part, embarked upon the path towards sustainability some years ago, not just through a new generation of designers but also through innovative approaches adopted by luxury brands with a consolidated market presence, using new high-performance ecological materials and optimizing production processes.
The exhibition provides an opportunity for artists, fashion designers, textile and yarn manufacturers to offer a plurality of gazes inspiring new projects capable of using new technologies rather than submitting to them, of adopting a glocal approach, and of safeguarding our ecosystem.